Privacy Policy

1. Information We Collect

In the past 12 months, we may have collected the following categories of personal information:

• Identifiers: Name, email address, phone number, IP address
• Commercial information: Service inquiries, communication history
• Internet or network activity: Website usage, browsing behavior
• Geolocation data: Approximate location via IP address
• Professional information: Company name, job title

We collect this information through form submissions, direct communication, and automated tracking technologies such as cookies and analytics.

2. How We Use Your Information

We use your personal information for the following business purposes:

• To respond to your inquiries and provide services
• To analyze website usage and improve performance
• To send relevant marketing or retargeting messages
• To maintain security and prevent fraud
• To comply with legal obligations

Do Not Track. Some browsers include a "Do Not Track" (DNT) setting. Because there isn't an industry standard for DNT, we do not respond to DNT signals. You can manage cookies in your browser settings and (where offered) through our site preferences. You may also use a Global Privacy Control (GPC) signal.

We do not sell your personal information.

3. Analytics and Tracking

We use the following tools:

• Google Analytics – Tracks visitor behavior, demographics, and performance metrics.
• Google Tag Manager – Helps track actions like file downloads and form submissions.
• Google Search Console – Monitors site indexing and performance in search results.

To opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout

Your Additional Privacy Rights as a Resident of Certain U.S. states

The rights described in this section apply only if you are a resident of a state within the United States that has an applicable and effective privacy law providing for the below rights.

• Data portability: You can ask for a downloadable copy of your personal information in a machine-readable format. You can also request that we transmit the data to someone else where it's technically possible.
• Knowledge and access: You may have the right to know more about personal information that we have collected and disclosed in the preceding 12 months. You may be able to access, receive details on collection, the purpose of processing, and any sharing that may have occurred.
• Deletion: You have the right to request Westlake Media Labs to delete the personal information we have collected about you under certain circumstances.
• Non-discrimination for the exercise of your privacy rights: You have the right to not receive discriminatory treatment by Westlake Media Labs for the exercise of your privacy rights.
• Rectification: If you believe that any personal information we are holding about you is incorrect or incomplete, you can request that we change, correct, or supplement the data. You can also correct some of this information directly by logging into your account, if you are a customer. Please contact us as soon as possible if you notice any inaccuracy or incompleteness.
• Opt-out of selling or sharing your personal information: You have the right to request Westlake Media Labs to stop sharing your personal information for the purposes of cross-context behavioral advertising or targeted advertising. You may opt out of having your cookie identifiers used for this type of sharing by turning on the Global Privacy Control at the browser level. Westlake Media Labs does not sell your personal information as may be commonly understood. However, you may opt out of having your personal information shared with certain vendors that we use for providing insights about user interactions with our website and for delivering ads to you.
• No Automated Decision Making: We do not undertake any decision making about you based solely on automated processing, including profiling; however, certain features of our Services could be used by our customers for decision-making purposes.

We will not share your personal information with third parties for the third parties' direct marketing purposes unless you have agreed to such disclosure.

We will verify your request using your name and email. Depending on the nature of your request, we may need additional information to verify your identity. You may authorize an agent to make a request on your behalf to exercise your privacy rights under applicable privacy laws.

Certain U.S. states provide the right to appeal Westlake Media Lab's denial of an individual rights request.

To exercise your rights or to allow your authorized agent to exercise your rights, please submit, or have your authorized agent submit, a ticket through our Data subject access request portal, or contact our Privacy Team at privacy@westlake.agency.

4. Advertising and Remarketing

We may use remarketing tools to show ads based on prior visits:

• Google Ads – Uses cookies for ad personalization. You can control ad settings at https://www.google.com/settings/ads
• Meta (Facebook/Instagram) – Remarketing based on engagement with our Site. Learn more or opt out at https://www.facebook.com/help/568137493302217
• AdRoll – Uses cross-device tracking for personalized advertising. Privacy info at https://www.adrollgroup.com/privacy

We honor Global Privacy Control (GPC) signals, where supported as a valid opt-out request.

5. Your Rights Under the CCPA/CPRA

If you are a California resident, you have the right to:

• Know what personal information we collect
• Access specific pieces of data we hold about you
• Request deletion or correction of your data
• Opt out of the sale or sharing of personal information (we do not sell or share)
• Limit use of sensitive personal information (we do not collect sensitive data)
• Be free from discrimination for exercising these rights

To make a request, email: privacy@westlake.agency. We will respond within 45 days.

6. Cookies and Tracking Technologies

We use cookies to improve functionality and analyze site usage. You may adjust your cookie settings in your browser. To opt out of interest-based advertising: https://optout.networkadvertising.org

7. Data Retention

We retain your personal information only as long as necessary for business, legal, or regulatory purposes. Retention is typically no longer than five years unless required by law.

8. Security

We use reasonable administrative, technical, and physical safeguards to protect your data. However, no method of internet transmission is completely secure.

9. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy policies or practices.

10. Children's Privacy

Our services are not intended for children under 13. We do not knowingly collect data from children. If we become aware of such data, we will delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Email: privacy@westlake.agency

Mailing Address:

Westlake Media Labs
15165 Ventura Blvd. Suite 200
Sherman Oaks, CA 91403