Westlake Media Labs was born out of a shared frustration: the gap between promise and delivery in the world of business growth. We saw companies struggling with two common scenarios. Either they invested in large agencies that produced impressive presentations but failed to deliver real-world results, or they cobbled together a collection of vendors, each working in isolation without a unified strategy or accountability.

The result? Wasted resources, missed opportunities, and a lack of clear progress. We knew there had to be a better way.

So, we built it.

Our Model is Different

We provide fractional C-level leadership, bringing experienced strategists to the table who understand the big picture and can guide the overall growth strategy. But we don't stop there. We pair this leadership with a team of skilled operators who can execute the strategy, measure the results, and iterate based on data.

This integrated approach ensures that we're not just creating plans; we're building engines. We're not just tracking metrics; we're driving ROI.

From our early engagements with companies in diverse sectors like healthcare, education, hospitality, and e-commerce, to our current work managing broader portfolios for investors and multi-brand groups, our core mission has remained constant:

Our Core Mission

1. Clarify the growth thesis: We work with our clients to define their goals, identify their target audience, and develop a clear understanding of their competitive landscape.

2. Build the engine: We design and implement marketing and sales strategies that are tailored to their specific needs and objectives.

3. Prove the ROI: We track our results meticulously, providing our clients with clear and transparent reporting that demonstrates the value of our work.

But our approach is more than just a methodology. It's a reflection of our core values, the principles that guide everything we do.

What We Believe (Values)

These values aren't just words on a wall; they're the foundation of our culture and the driving force behind our success.

Be Outcome-Obsessed

We're not interested in vanity metrics that look good on a dashboard but don't impact the bottom line. We prioritize the metrics that matter most to our clients: Customer Acquisition Cost (CAC), Lifetime Value (LTV), payback period, and pipeline quality. These are the numbers that tell the real story, and they're the ones we focus on driving.

Own the Scoreboard

We operate as an extension of your internal growth team, not as an external vendor. We work with you to develop a single, unified plan, establish a consistent cadence for communication and reporting, and create a single source of truth for all data and insights. This ensures that everyone is on the same page and working towards the same goals.

Privacy by Design

We believe that ethical marketing is good marketing. We respect the privacy of our customers and adhere to all applicable laws and regulations. Consent-first analytics, accessible experiences, and compliant messaging are not just checkboxes for us; they're the default setting for everything we do.

Ship, Learn, Improve

In today's fast-paced business environment, speed wins. We embrace a culture of experimentation, constantly testing new ideas, measuring the results, and scaling what works. We keep detailed records of our experiments, so we can learn from our successes and failures and continuously improve our performance.

Radical Clarity

We believe in plain language, clear goals, and no surprises. We communicate openly and honestly with our clients, ensuring that they always know what we're doing, why we're doing it, and what the expected results are. We avoid jargon and technical terms, preferring to speak in a language that everyone can understand.

Partner, Not Vendor

We succeed when your team succeeds. That's why we're committed to building long-term relationships with our clients, not just completing short-term projects. We document our processes, train your team on the systems we build, and leave you with the tools and knowledge you need to continue growing long after our engagement is over.

The Bottom Line

In short, Westlake Media Labs is more than just a growth agency. We're a partner, a collaborator, and a team of experienced professionals who are dedicated to helping our clients achieve their goals.

We show up when it counts, delivering tangible results and building sustainable growth engines that drive long-term success.

We are ready to help you clarify your growth thesis, build the engine, and prove the ROI.